Unless you’ve been living in a cave somewhere for the last decade or so, you’ve probably noticed that social media is one of the fastest growing trends and markets in the world. In fact, according to a recent stat, it is estimated that as of 2019, 3.2 billion of us use social media globally. That’s a whopping 42% of the entire population. What’s more, with more and more businesses realising the advantages of using social media to promote and sell their brand, product or service, it is quickly becoming the go-to for successful marketing strategies all over the world. But with this amount of pulling power could it be that social media companies like Facebook and Instagram are taking over? Is there a discussion to be had around potentially too much control when it comes to social media companies? We asked Bill Smiley, social media manager at Kent SEO Company Smoking Chili Media. He offered this advice
Well, it all comes down to usership trends and whether or not the power of social media really does equate to more control or, in some cases, less. What we mean by this is that while there is a fair amount of control from social media such as how we access information, how we share, communicate and advertise, the more popular any format becomes, the more the spotlight is shone upon it. As social media trends rise, so do the concerns around how it is being used and therefore, the closer the eye of government and society itself. This means that their controls will likely come under scrutiny and potentially, their controls could become more restricted. This isn’t necessarily a bad thing – as there are many other services that want and deserve a piece of the pie, and who are very successful at it.
For example, when it comes to advertising online, there are more options than social media, and the varied ways of marketing can actually complement one another. Take Google – one of the most used and successfully implemented ways for businesses to be seen online is via Google marketing applications. This, as well as the rising trend of video, YouTube, and social media campaigns are an excellent recipe for success.
The cautious will still have concerns, however, as we know that with the power of such networks as Facebook, Twitter and Instagram, social trends will tend to fall in line. With younger generations growing up with social platforms as the norm, could we see a drop in the more traditional forms of engagement and access to information, communication and marketing? Only time will tell.
But what are the alternatives? Well, it is wise for business and web users alike not to neglect the power of a great website. While social media is still a big part of the puzzle, many people will hold their judgements of reputation on the foundations of a business such as their website what other say about them, and what information they have to show form themselves, such as quality information on their blog and homepage. But there is no getting away from social media, and the organisations behind them. Sure, there are other options, but they often go hand in hand with the networking power of social media. So, perhaps embracing them is as good a step as any.